Affiliate marketing
Tools & AI

Do Affiliate Networks Still Need Designers If We Already Have AI?

Vladyslav Donchenko

|

13 Oct, 2025

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AI generates banners fast.
It creates dozens of variants in minutes.
It can even suggest layouts and colours by itself.

So the big question appears:
Do affiliate networks still need designers in 2025?

Let’s break it down simply.

Where AI shines

AI is great when we need creatives quickly.

It helps with:

  • fast idea generation

  • variations for A/B tests

  • resizing for formats

  • color/style experiments

  • speeding up production

In affiliate marketing, speed matters.
More creatives → faster testing → quicker scaling.

But AI can’t replace creative thinking

AI doesn’t understand emotions or psychology.
It doesn’t know what makes users click or trust a brand.

AI cannot judge whether a creative will convert.

It struggles with:

  • brand identity

  • human tone and storytelling

  • compliance-sensitive topics

  • visual taste and logic

AI produces quantity.
Quality still requires a human.

Why designers are still important

A designer is not just ‘someone who draws banners.”
They think strategically.

Designers:

  • shape visual direction

  • understand user behaviour

  • polish AI drafts

  • create strong messaging

  • build conversion-ready creatives

AI is a tool.
A designer turns this tool into results.


The winning formula: AI + designer

Not AI vs designer.
AI plus designer.

Here’s the workflow that works best:

  1. AI generates first drafts

  2. Designer improves and refines them

  3. Team tests creatives faster

  4. We find winning angles and scale

This gives both speed and performance.

How we handle it at OnePride

We love AI. It saves time.
We use it to generate ideas and variations quickly.

But the final touch is human.

We have an in-house designer, who:

  • improves AI concepts

  • creates branded visual logic

  • builds ads that convert

  • helps partners launch faster

AI gives acceleration.
A designer gives direction.

Together – they deliver results.

Final thought

Affiliate networks still need designers.
Not instead of AI, but together with it.

And that combination is exactly what helps our partners scale.